Tag Archives: pr

Music + Social Media Case Study: Lady Gaga

Case Study: Lady Gaga

(as of 2/21/11 11:20 a.m.):

Facebook fans: 28, 707, 689

MySpace friends: 1,484,587

Twitter followers: 8,345,518



Facebook “stalking” certainly suffices for those of us that can’t be real-life Paparazzi for Gaga.  There’s more than enough of her to go around on her Facebook page, which has a detailed Gaga bio, 12 music videos linked from her YouTube account, newsletter signup, 44 upcoming concerts, a merchandise/store section, a music player, notes from “Mother Monster” herself (933 of them), photo albums, a discography and a discussion board for the “little monsters” (Gaga fans) to interact.

Seeing as she is one of the biggest names in music, it is to be expected that her Facebook page is immaculate (I’m sure her PR team keeps busy).

One thing Gaga does that I’d like to see more of is link to fan videos. Gaga develops a close relationship with her fans (see Twitter section) but it could be more apparent on her Facebook page.


Facebook page grade: A

Grader.com Facebook page grade: 100 percent


Mother Monster’s MySpace page is just as great as her Facebook. Everything else is pretty standard – music player, photo albums, videos, shows, blog (which isn’t personally written by Gaga), Twitter stream and space for comments by fans. The edge her MySpace page has over Facebook is the creativity – her background is the artwork from her latest single, “Born this Way.” However, she has a little over 19 times the amount of Facebook fans than MySpace friends, so the difference isn’t that effective.


MySpace page grade: A



I admire Gaga’s use of Twitter. Her tweets are personal and meaningful to her and her fans. What she does best on Twitter is interact with her “little monsters.” She asks her fans to trend topics, for instance, those relating to her single “Born This Way,” released on 2/11/11 (‘BornThisWayFriday’ was trending before the single was released). Lady Gaga widens her fan base by trending topics that can be seen by all Twitter followers. She develops her image as a mother figure to her “little monsters” and strengthens this relationship to her fans through connecting on Twitter.

Although she does this extremely well, she doesn’t do much advertising as far as concerts or appearances. She uses Twitter as a personal outlet, not an advertising outlet.

Side note: Lady Gaga has over 1.5 million more followers than Barack Obama and over 850,000 more than Justin Bieber. All I have to say is WOW.


Twitter page grade: A-

Grader.com Twitter page grade: 100 percent


Lady Gaga’s overall social media grade: A

Gaga (and her PR team) utilizes all three main social media outlets. Her use of Twitter is much more personal than that of MySpace or Facebook, which are more informational and interactive (videos, music players). I don’t have any complaints about these three sites…I mean, she’s obviously doing right if she’s surpassed Obama and Bieber in number of followers… :)

That’s it, folks. There’s nothing else I can say (eh, eh) (Sorry for all the bad Gaga puns)


2/28/11 update: #bornthiswaymusicvideo is trending. Gotta love Gaga’s presence on Twitter…



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Music + Social Media Case Study: Andrew Bird

As I mentioned in my ‘About Me’ section, I will be using this blog to explore how musicians use social media, and whether their uses are effective.

Case Study: Andrew Bird

(as of 2/15/11 5:30 p.m.):

Facebook fans: 148,291

MySpace friends: 89,253

Twitter followers: 24,579



Andrew Bird’s Facebook page is pretty average. His posts are mainly about his shows, with a few about his albums as well. He sprinkles in the occasional post urging his fans to get out and vote, or a post about a compilation CD that includes one of his tracks.

He has some basic information listed that includes: band members, record labels, various contacts, his website (http://www.andrewbird.net), and a link to his Twitter page.

It’s interesting to note that he doesn’t post a link to his MySpace page – Facebook and MySpace serve similar functions – but he links his Twitter. Hmm…

There are infinitely many fan posts, as is the case of any musician with a Facebook page.

He also employs an external application, BandPage, which has a music player (Bird uploaded four tracks), upcoming events and an integrated Twitter feed.


Facebook page grade: B

(2/17 update) Grader.com Facebook page grade: 94 percent


The whistling troubadour’s MySpace page is quite filled out. He has multiple photo albums, 136 songs available for purchase, eight videos, upcoming shows, a blog feed, a “stream” that includes Twitter updates and other posts, and a comments box for fans.

However, the design leaves something to be desired, as he has a very plain gray background.


MySpace page grade: A-


Bird’s Twitter page is pretty bare-bones. An extreme majority of his tweets are about his concerts, or tickets to sold-out shows. His Facebook and Twitter are linked so the posts are the same. Yay for synchronization of social media!

Bird has only tweeted 136 times, and his tweets are about one month apart.

One thing I liked about his Twitter page is that he follows many of the people that follow him. He is following 6,470 people, myself included! It really gives a sense of thankfulness for fans. Many artists don’t follow that many people (I know Kanye West was only following Justin Bieber for a while), so this is nice to see.


Twitter page grade: C+

(2/17 update) Grader.com Twitter page grade: 100 percent

Andrew Bird’s overall social media grade: B

Bird uses all three of the social media outlets that I explore, but hasn’t mastered Twitter quite yet. His MySpace page is the strongest by far.

Bird’s social media use isn’t very personal, but with a little more fan interaction he might gather more followers in these outlets and keep fans more interested.

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